Product Name : Blue Ocean Strategy: How to Create uncontested Market Space and Make the Competition Irrelevant
Product Code: DCBDDGHAJ
Description:
Name: Blue Ocean Strategy
Author: kim
Book Format: Paperback
Edition: LATEST EDITION
Genre: Humour
ISBN: 54554874hgyg
Language: English
Pages: 301-400 Pages
Publish Year: 2015
Publisher: PENGUIN
Reading Age: 9 - 12 Years
Sub Genre: Activity Books
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller embraced by organizations and industries worldwide globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written BLUE OCEAN STRATEGY now updated with fresh content from the authors argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries) the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture:
